Packaging design for Hokey Pokey Ice Cream tubs with the team at Rasta.
Hokey Pokey is an ice cream brand based in India, and has parlours and FMCG reach all over India.
Bright deep pink triangular (3 sided) tubs so that they look unique and stand out. There are 2 sizes - 500 mL and 90 mL.
Hokey Pokey is an ice cream brand based in India, and has parlours and FMCG reach all over India.
Bright deep pink triangular (3 sided) tubs so that they look unique and stand out. There are 2 sizes - 500 mL and 90 mL.
The lid of each flavour has a unique color, to make is easy to differentiate the various flavours.
For the 90 mL lids, unique illustrations were created for each flavour, and all have a small folded flap to pull on in order to reveal the spoon.
For the 90 mL lids, unique illustrations were created for each flavour, and all have a small folded flap to pull on in order to reveal the spoon.
The contents of the flavour are on the second panel and each tub also has a unique "reuse this tub" idea.
The third panel has things like ingredients and nutritional information etc.
The third panel has things like ingredients and nutritional information etc.
Other things done for Hokey Pokey
A poster for introduction of new fresh fruits a customer can add to their ice cream at the parlours
Concept inspired by PAC man, a popular video game
Concept inspired by PAC man, a popular video game
Poster for Hogathon - an ice cream eating competition at a college fest
Design for an Ice Cream tent at Magnetic Fields festival, Rajasthan (2015)
Poster introducing the new flavours of milkshakes at selected parlours