Background
Started by two close friends who have always been passionate about sports, Huddle is a co working incubator for Indian start-ups with tailor made mentorship.
A team huddle is a great alternative to a mundane meeting!
They believe in the importance of a huddle in team sports and that the same principles like discipline, energy and motivation are needed to make a start - up successful.
Huddle not only gives start - ups a co - working space, but also provides them with very specific mentorship and a chance at getting funding to help them realize their dreams.
Brief
Huddle was to be positioned as a serious player but also someone with a lot of energy and motivation. The idea was to come up with something that would work in a corporate environment, and yet stand out in Cyber City, the corporate hub of Gurgaon as a young, energetic organization whose primary client is start-ups.
I wanted to create something minimal yet impactful that would reflect the vision behind Huddle.
Logo mark for Huddle
While brainstorming, the clients and I decided that we wanted to show growth and acceleration, as those are the key ideas behind Huddle - helping start-ups with the knowledge and other resources that they need.
We went with a serious colour palette - a navy blue with white, light and charcoal grey. It worked well with our very clean and modern logo.
Parts of logo coming together. The proximity between the DDs show teamwork.
Custom loading GIF for the website - www.huddle.work
Also created a pattern taken from the logo which is used throughout the branding and communication.
Business Card design with the pattern on one side
For coffee & tea breaks!
Facade view of the co-working space, using a version of the pattern.