Seeing a gap in the Gurgaon market for good quality Mexican food, three friends decided to take the leap and open Los Pepes Taqueria, a kitchen that serves fresh, vibrant and flavoursome Mexican inspired cuisine.
They wanted an identity that would help them position themselves as a premium brand and stand out from the sea of existing food delivery places in the city.
They wanted an identity that would help them position themselves as a premium brand and stand out from the sea of existing food delivery places in the city.
I wanted to create something that really celebrates the high - spirited and vibrant culture of Mexico, but also easily relatable to the customers here. Something that is fun but also just serious enough to say that it's a clean, reliable place to get your food from.
Since the Mexican culture is so rich and deep rooted, I wanted to draw inspiration from not only the history, but also Mexican pop culture. I researched a lot about their festivals, fiestas, symbols etc. and felt it would be best to create a logo that is clean but looks celebratory.
Since the Mexican culture is so rich and deep rooted, I wanted to draw inspiration from not only the history, but also Mexican pop culture. I researched a lot about their festivals, fiestas, symbols etc. and felt it would be best to create a logo that is clean but looks celebratory.
Mood Board - All images here are taken from the internet, I do not own any of these images in my mood board.
What really excited me was the large array of colours I came across during my research stage.
Brand Colour Palette
I also worked on the packaging which was kept fairly clean. Made unique stickers for each dipping sauce and add ons.
Below are some of the rejected drafts / options for the branding which include a custom hand made typography logo and some Aztec & Mayan inspired doggo logos.
Thank You!